Passive Consumerism Essay Example | Topics and Well Written Essays - 2750 words

Passive Consumerism - Essay ExampleImmediately, they know which agencys atomic number 18 in and which are out. They see the colours and trends on splashy, popular websites. They find out very quickly what they should be corrosion and what they shouldnt.A time-honoured tradition used by the fashion industry to set trends and market their designs has been to drub with far-famed people to model their clothes. With the advent of such shows as MTV and other music shows, the multiplicity of swag shows, the public is barraged with a plethora of designs to choose from. However, the ultimate message from the fashion industry is if a famous person wears this - it must be cool and therefore you must have it too As author, Anne Paxton1 writes in a savvy Internet article Everyone from Gloria Swanson and Marilyn Monroe, to Audrey Hepburn and Grace Kelly have helped fashion influence the public, but the media cult over celebrities is hotter than ever before. TV and movies have taken center st age when it comes to both entertain handst and fashion. Magazines egest endless ink on what Madonna and Jennifer Lopez wear to award shows. Paxton even suggests that this merchandise strategy may well end the need for models to strut their stuff on the catwalks. This strategy proves to be a win-win attitude for both the fashion industry and celebrities as they cash in on the free items that various designers formulate their way. Another specific strategy used by the fashion industry is online advertising. The use of the Internet involves some(prenominal) strategies which include creating an online version of a print magazine, banner ads (ads placed on specific sites for greater exposure) and well-placed photographs and articles rough the fashion industry. According to an industry report on the Internet and marketing strategies by womens magazines, The Internet has twist a billon-dollar business.. This article also reports that according to Nielsen Net Ratings, more American women use the Internet than men at a rate of 51% - 49%. It goes on to say Women online readers in the United States hightail it to visit general interest sites on the Internet, such as shopping sites, beauty sites, and health sites. Therefore, magazines spy the Internet several years ago as another method to better serve the guest since magazines. By targeting the large numbers of women who regularly participate in online activity, fashion magazines that maintain an Internet battlefront provide themselves with continuous, free advertising. It is an extremely effectively strategy to offer other information, such as narrow releases or news that doctors to the company or to their industry, or provide information about special events that relate to the company to their industry. In addition to using the Internet and celebrity culture as a marketing strategy, the fashion industry also creates markets by following sociological. One current trend that is strongly influencing the f ashion industry is the notion that plus-size women are a huge, new market for them. According to an industry analysis by UK expert, Marcella Marcheso2 the plus size market is growing in the fashion industry although until recently it was a check of an afterthought. There was a limited range of available styles, and little to no trendy clothes. However, with the concerns over weighting